Manchester-based Trunk has appointed Nick Entwistle as creative director after Adam Britton moved up into the managing director role.
Entwistle, the former creative director at MAGNAFI in Manchester, will work with Britton and the team on creative campaigns that deliver engaging experiences, working across film, animation, gaming, apps and social media.
The duo have known each other since they were two years old, attending the same schools before working together at Big Brand Ideas.
More recently they collaborated on the campaign that led to the NHS Choir beating Justin Bieber to Christmas No. 1.
Trunk models itself as the customer engagement agency for agencies and has produced work for the brands Paddy Power, Unibet & Kwik-Fit, in collaboration with the likes of Lucky Generals, No Brainer and Big Brand Ideas.
Entwistle has worked previously on campaigns for brands including Sofology, Betfred, Vimto, Very.co.uk, Irn Bru, Subway, Vauxhall and Bentley.
He also founded the popular Twitter account @OneMinuteBriefs which promotes brands and causes via social media by challenging their creative community on Twitter to respond to a brief using their creative instincts, and rewards the best ideas. He has just released his second One Minute Briefs book.
We knew it was coming after lingerie! Boxer briefs!
鈥� Staak Ltd. (@StaakLtd)
Entwistle said: 鈥淚鈥檓 excited to take on the challenge of working with Trunk. They are an agency that match my creative vision and I want to help make them famous for doing engaging, award-winning work.
鈥淚鈥檓 looking forward to working with such a fast-growing talented team to make amazing things happen. Watch this space.鈥�
Britton added: 鈥淚 am delighted that Nick is joining the team. We鈥檝e got huge ambitions for the agency so with his years of experience working on such a wide range of clients I鈥檓 sure he鈥檒l help us achieve great things.”