Award-winning Tangerine Communications has joined forces with fellow North West agency Active Profile to launch a new unit specialising in property and tech.
The move signals the end of Active Profile as an agency after 21 years and will see founder and CEO Anna Heyes head up the brand-new unit.
The new unit is supported by Manchester-based Tangerine鈥檚 110-strong team of integrated PR and social media specialists.
Sam Gregory, co-CEO at Tangerine, said: 鈥淲elcoming Anna to set up the new unit is another exciting step forward for Tangerine. Her expertise and experience opens up fresh opportunities for our clients and further strengthens our credentials in tech and property.
鈥淚t builds on the momentum we鈥檝e created through our investment in innovation, from Project 10 and real-time content optimisation to the launch of Crisis Lab, our AI-powered simulation tool for reputation management.”
Heyes founded Active Profile in 2004 and opened offices in Manchester and Liverpool to support a portfolio of national and global clients in the property and tech space.
She鈥檚 also the founder of Tech Climbers, which showcased the region鈥檚 top performing IP rich, product-led technology businesses.
Heyes added: 鈥淎fter more than 20 years leading Active Profile, I鈥檓 excited to set up this new unit at Tangerine.
鈥淭he agency has a reputation for excellence nationwide and felt like a natural fit for my ambitions.
鈥淚t鈥檚 known for being brave, collaborative and focused on making a real difference to clients鈥� commercial goals. I鈥檓 excited about what can be achieved as part of the growing Tangerine team.
鈥淲e鈥檙e moving our clients, Tech Climbers and a team of talented marketers into a bigger platform to grow and expand what we do.鈥�