An on-demand TV service backed by the likes of Fox, Sony Pictures and Warner Bros is entering the UK’s competitive digital streaming space.
A pay-per-movie service, CHILI鈥檚 launch in Britain follows the platform success in Italy, where it has accrued 1.6 million registered customers since launching in June 2012.
Founder and chief executive Giorgio Tacchia describes CHILI as more of an entertainment hub or centre, as it gives users access to films and TV series but also offers merchandise and physical DVDs and Blu-rays.
The platform has backing from Warner Bros, Paramount Pictures, Viacom, Sony Pictures and 20th Century Fox, and also has agreements with local distributors and indie labels.
鈥淭hanks to its unique offering, CHILI has become one of the most important movie and TV series on demand platform in Italy,鈥� Tacchia said.
鈥淲e know that Brits are equally big fans of on demand content, and that love goes beyond just the screen. At CHILI we鈥檙e proud to offer all the latest movie premieres 鈥� from foreign art house to big screen聽 blockbusters 鈥� alongside official merchandise, exclusive cinema tickets and a news hub, all with no聽subscription to get in the way.鈥�
Speaking on BBC Radio 5 Live鈥檚 Wake Up To Money show this morning, Tacchia insisted that CHILI had no plans to 鈥渇ight鈥� with the likes of Netflix, Amazon or Apple but rather provide what he described as a 鈥渃omplementary鈥� service.
“We tried to create through CHILI something completely different鈥t鈥檚 sort of a unique destination for the end user where they can search based on characters鈥ou can find everything, the digital movie, the physical movie, merchandise, tickets to cinema, so it鈥檚 sort of a one-stop shop,” he said.
“Ten years ago Netflix was like us and Hulu the same鈥e are really focused. Typically when companies focus on one mission they run fast before big giants. We鈥檙e not fighting with Netflix, Apple and Amazon, we are complementary.
“Sooner or later, titles from studios will disappear from Netflix, Amazon and Apple鈥hey are really concentrating on providing new, fresh and original content.”
CHILI is already available in the UK and it is understood that the launch will be supported by a multimillion-pound, year-long digital media campaign.