Bink, the聽financial technology start-up eliminating the need for plastic loyalty cards, has partnered with Individual Restaurants Group.
The partnership, which launches in early 2018, will see Bink鈥檚 payment linked loyalty (PLL) technology come to Piccolino, The Restaurant Bar & Grill, Bank Restaurant & Bar and Gino D鈥橝campo My Restaurants.
The firm will collabrorate with Individual Restaurants鈥� own loyalty scheme, Club Individual, which currently hosts one million members.
Bink links a person鈥檚 payment card to their loyalty schemes, such as those offered by supermarkets and聽high street retailers, meaning they collect points and gain the benefit of money-off coupons automatically.
鈥淲e are thrilled to partner with Individual Restaurants in their mission to bring world class loyalty to their diners,鈥� said founder and CEO Lee Clarke.
鈥淟oyalty in restaurants is often overlooked, meaning customers and eateries alike lose out. Our partnership will put an end to this.
鈥淲e鈥檙e excited to build on Individual Restaurants鈥� already strong, loyal following, and give their customers the best dining experience every time they visit an Individual Restaurant establishment.鈥�
Adam Purslow, chief technology officer at Individual Restaurants, added: 鈥淲e strive to give our diners the best experience from the moment they walk into the restaurant to the moment they walk out. Bink is empowering us to do this by ensuring our customers receive the recognition they deserve for their loyalty.鈥�
The partnership follows Bink鈥檚 success securing a string of high profile partnerships with major names including Iceland, Virgin Atlantic and the Arcadia Group.