Beer tech firm Flavourly has launched four real ales designed and named via crowdsourcing.
The Edinburgh business, which sells craft ales and gin online, analysed data from 140,000 reviews to identify the styles of beer its community preferred.
It then ran an online competition which attracted 2,000 entries to find names for the winning beers: Pillow Fight, Flamingo Juice, Electric Boogaloo and Endless River.
Yorkshire聽brewery BAD Co has now brought the beers to life after putting some final touches to the recipes.
鈥淲e鈥檙e an online drinks tech company, so launching our own range of beers is an important step for us,鈥� said CEO David Moore.
鈥淲e鈥檇 found a great and reliable brewing partner in BAD Co but we wanted to involve our tens of thousands of beer fans.
鈥淲e felt creating a range of 鈥榙emocratic鈥� beers designed by our community was a great way to build a bridge between our business and our customers.
鈥淭hese beers truly are made by beer lovers, for beer lovers.鈥�
Ryan O鈥橰orke and Assean Sheikh founded the business in 2013. O鈥橰orke turned down a 拢75,000 investment on BBC鈥檚 Dragons鈥� Den in 2015 and went on to raise 拢515,000 from 339 Crowdcube backers in 2015.
Richard Sullock of BAD Co said: 鈥淏AD Co. was delighted to be asked to be part of this unique project.
鈥淲e loved the innovative way the beer styles were chosen and it not only gave us the opportunity to put our creative brewing expertise to use but to brew some truly unique beers.
鈥淭he crowdsourced styles really gave us a great starting point on the flavours we wanted to see in the beers and meant we could develop some truly unusual recipes.
鈥淣ot only are the beers themselves fantastic, but also the names that were chosen, giving a nod to the unique flavours and ingredients in the beers, as well as getting across Flavourly鈥檚 fun and creative personality.鈥�