Tech brand Snapdragon and Manchester United will support the global fight against health injustice by putting the (RED) logo on the front of United鈥檚 shirt for the second consecutive year.
The logo will adorn shirts both in the men’s match against Brentford, currently scheduled for 25th April at Old Trafford, and the women鈥檚 match against Tottenham Hotspur, currently set for 26th April in London, in place of the usual Snapdragon logo.
The limited-edition adidas shirt will be available for supporters to buy and all net profits will be donated to聽, which has raised more than $800 million since its launch 20 years ago. Additional matching will also be made by聽.
Qualcomm Technologies, through its Snapdragon brand, has worked together with (RED) to drive impact and change lives in vulnerable communities. Since 2004, Qualcomm has collaborated with partners to bring new technology to underserved communities around the world, while for 20 years (RED) has partnered with the private sector to fight AIDS, helping more than 350 million people.
The second year of this initiative was launched at the World Economic Forum in Davos.
鈥淭hrough the power and innovation of our partnership with Snapdragon we are, once again, proud to use the front of the famous Manchester United shirt to raise awareness and tell the story of the vital work undertaken by (RED) to fight against health injustice,” said Marc Armstrong, chief business officer at Manchester United.
“Snapdragon shares our ambition to use football as a force for good and the second year of this initiative underlines that aspiration, especially at a time when the world faces enormous challenges in supporting the most vulnerable in society.鈥�
Don McGuire, EVP and chief marketing officer, Qualcomm Incorporated, said: 鈥淪napdragon鈥檚 mission has always been to deliver technology that makes a difference in people鈥檚 lives, and our continued support of (RED) reflects that commitment.
“With billions of Snapdragon-powered devices around the world, we鈥檙e helping unlock access to lifesaving healthcare and essential resources that might otherwise be out of reach. As Manchester United鈥檚 front-of-shirt partner, we鈥檝e seen, first hand, the global impact of that placement.
“There鈥檚 no better cause to spotlight for Manchester United鈥檚 more than one billion fans than (RED) and its fight to end health injustice.鈥�
Dave Richards MBE: Fronting a possible 拢250m Sheffield FC bid