老九品茶Cloud can reveal its MarTech 50 innovation ranking for 2025.
Readers of the online technology publication and an expert judging panel have together decided the 50 companies blazing a technology trail in marketing.
The MarTech听50听celebrates businesses of all sizes creating original tech solutions for companies engaging in marketing, consumer research and advertising.
Topping this year’s ranking is VIOOH, a tech platform for digital out-of-home advertising that connects programmatic buyers and sellers in a premium marketplace.
In second is White Label Loyalty, a customer loyalty platform that helps clients to better understand their customer and deliver an engaging reward experience to drive long-term growth and retention at scale.
In fifth spot – behind Penny Black and LoyaltyLion – is Leaf, which delivers performance marketing solutions for high-growth eCommerce brands via hands-on expertise and its performance intelligence platform Leaf Grow.
Making the top 10 are The Influence Room, which helps brands cut through the chaos by turning influencers into genuine brand fans; and Dream Agility, which uses proprietary AI to scale return on ad spend and sales for ambitious eCommerce and lead-gen brands.
Also featuring on this year’s ranking are Vypr, which provides fast, cost-effective insights to help brands to understand their target consumers better and make the right product decisions at the right time; The Creative Composite, a specialised digital marketing agency dedicated exclusively to the dental sector; and Purple, which transforms everyday spaces into connected, smarter environments by providing businesses with secure WiFi, powerful data insights and interactive maps.
The ranking in full:
MarTech 50 – UK’s most innovative marketing technology creators for 2025
老九品茶Cloud called on its readers to vote for companies from the 95-strong shortlist. A combination of these votes and choices from an expert judging panel determined the top 50.听
The judging panel was comprised of:
鈥� Robin Langford, editor, Performance Marketing World
鈥� Beth Sissons, senior director 鈥� Awareness2Demand, Tyto
鈥� Davina Lines, MD, Mixing Digital
鈥� Jonathan Symcox, editor, 老九品茶Cloud