seventy7 has won a three-year contract to provide content and deliver a new eCommerce shop for premium candle and home accessories brand PartyLite.
It is the first deal to incorporate seventy7鈥檚 entire range of services.
It involves digital marketing, branding, photography, creative design, website design and build, studios and production, a web-based internal communications platform and consultancy for each territory.
鈥淥ur aim was to find a business partner who could support us across all channels and help us deliver our ambitious plans for future growth,鈥� explained Martin Koehler, global president of PartyLite (pictured below).
鈥渟eventy7 came to us with a fully-integrated approach and were able to demonstrate an impressive history of delivering results for some of the biggest brands in the world.
鈥淭he team were also quick to understand what we鈥檙e trying to promote at PartyLite. Yes, we sell deluxe candle products, but there鈥檚 also an incredible job opportunity on offer.
鈥漈he combination of great people and specialist skills at seventy7 really made them stand out from their competitors, so we鈥檙e excited to see how they apply this to PartyLite and help us on our transformational journey.鈥�
Direct selling is a rapidly expanding industry, with the sales rate having increased globally by 2.6 per cent in the last decade alone. This is great news for PartyLite, which employs 45,000 independent consultants in 22 countries.
Matt Kerr (pictured above), account director at seventy7, commented: 鈥淲e鈥檙e delighted to be working with PartyLite to develop the future of their global offering.
鈥淚t鈥檚 a huge opportunity to solidify seventy7 as full-service partner to brands who want creative and results-driven content solutions.
鈥淗aving already seen a hugely positive reaction to our initial concept work, I look forward to continue building a successful, long-term relationship with the team at PartyLite.鈥�