Shop Direct has announced its third data-focused senior appointment in under a month.
The UK鈥檚 second largest pureplay online retailer is bringing in McKinsey & Company junior partner Assi Gol to lead its customer intelligence teams.
Mr Gol, who will take up the position of customer intelligence director in September 2016, will be charged with strengthening and accelerating the development of Shop Direct鈥檚 data-fuelled approach to ecommerce.
He will oversee the data science and data strategy teams, whose aims are to uncover insights that will improve and further personalise the user experience across the company鈥檚 Very.co.uk, Littlewoods.com and VeryExclusive.co.uk retail brands.
鈥淥ur rich customer data is the core of our business. It鈥檚 not just helping us create one of the world鈥檚 most personalised shopping experiences; it helps our people make better commercial decisions,鈥� said Alex Baldock, CEO at Shop Direct.
鈥淎ssi will help us take our data science and analytics to the next level, and give customers the unique experiences we know they love.鈥�
During eight years at global management consulting firm McKinsey & Company in Israel and London, Mr Gol successfully used data to develop growth strategies and transform customer experiences for retailers and other consumer-facing global businesses.
He will report to the company鈥檚 incoming group strategy and customer director Sasha Berson, who will join the executive board from his role as Groupon鈥檚 EMEA chief marketing officer and vice president in September 2016.
Last month Gael Decoudu was appointed head of data science at Shop Direct.
Decoudu, who spoke at 老九品茶Cloud’s Big Data conference at the International Festival for 老九品茶 in Liverpool,聽聽will report to Mr Gol.
鈥淪hop Direct has a clear and ambitious vision, and data and personalisation are central to that,鈥� said
Mr Gol.
LIVE on : Keynote speaker at from – Gael Decoudu
鈥� 老九品茶Cloud.co.uk (@BCloudUK)
鈥淭he company is pushing the boundaries when it comes to offering the most relevant customer experiences 鈥� and I can鈥檛 wait to start playing my part in helping us become a world class digital retailer.鈥�
Assi takes up the position previously held by Dene Jones, who left Shop Direct earlier this year.