The聽ecommerce firm behind Very.co.uk and Littlewoods.com is calling on organisations who support children in poverty in the North West.
Shop Direct, based in Liverpool, wants groups in the region to put forward their 拢600,000 digital ideas to become its next charity partner.
The partnership will see the online retailer鈥檚 4,700-strong team throw its collective weight behind a single charitable project, offering a combination of fundraising and technical expertise to make the greatest difference and leave a legacy in the community.
Jacqui Humphries, group people director at Shop Direct, said: 鈥淥ur people told us they care massively about helping children in poverty.
鈥淭hat鈥檚 why we鈥檙e calling on local charities with this aim to get in touch with their big digital ideas.
鈥淎ll of us at Shop Direct are passionate about supporting our community and we鈥檒l help our chosen charity make a huge difference 鈥� with our expertise as well as our fundraising.鈥�
Shop Direct is looking for charities that support children living in poverty in the North West and have a project to fund with digital at its core, in line with Shop Direct鈥檚 expertise and ambition to become a world class digital retailer.
Charities that apply by July 27 will be whittled down to three, before everyone at Shop Direct votes for the final digital project.
Fundraising towards the 拢600,000 target will kick off in October 2017.
To date, Shop Direct has raised 拢250,000 to support Alder Hey Children鈥檚 Hospital to fund the creation and development of a world-first digital app.
Later this year, the company will also reach its fundraising target of 拢400,000 to enable Claire House Children鈥檚 Hospice to get its new, digitally-equipped Liverpool hospice off the ground.