Snapchat鈥檚 parent group Snap Inc has agreed to treble the footprint of its London office after agreeing a deal for new premises in Soho.
The Californian聽firm signed a 10-year lease at 77 Shaftesbury Avenue, taking 20,000 sq ft of the property.
Its decision follows last month鈥檚 announcement that the UK capital would act as a base for all international operations.
A new British firm, called Snap Group Ltd, was established following the Snap Inc. rebrand of its parent company in the US.
Claire Valoti, Snap鈥檚 UK general manager, said at the time: 鈥淭he UK is where our advertising clients are, where more than 10m daily Snapchatters are, and where we鈥檝e already begun to hire talent.鈥�
The new building is owned by Dolford Property Holdings, and will complement its presence at nearby 7-11 Lexington Street where it currently leases 13,000 sq ft.
Snap Inc is preparing for a 拢21bn stock market float and already has 75 staff members in the UK, growing from just 10 in less than a year.