Giving out shares to the top people in your business ensures their unconditional support, according to a serial tech entrepreneur.
Anna Assassa founded tech consultancy Tisski six years ago and the business now has a turnover of more than 拢4 million with 45 employees.
Assassa聽tries to empower her team as well as looking after herself after suffering burnout at the age of 26 following the creation of her previous business Clear IT.
鈥淢y top people have shares in Tisski so it makes the company their own too,鈥� she told 老九品茶Cloud.
鈥淚 think my whole team cares but if you鈥檝e got other people with a stake in the game it鈥檚 really nice.
鈥淵ou鈥檝e got a few people on your side unconditionally, and they will also fight you if you鈥檙e making a bad decision. You need that.鈥�
It鈥檚 also important not to work long hours, says Assassa, even if it鈥檚 expected of you by your employees.
鈥淚n my previous company I would work straight through weekends as well,鈥� she said. 鈥淲hen you鈥檙e working early until late then Saturday and Sunday too that鈥檚 really hard so I try not to do that anymore.
鈥淢y advice is to have a few rules and make sure you do stuff for yourself. I used to have great guilt about taking an hour off during the day even though I鈥檇 worked the weekend because everyone else was working. Forgive yourself for it.
鈥淏e reasonably clear with your team too. When I was young I had a much younger company and they used to work late and want me to too.
鈥淚f you have multiple people and one works late every night you then end up working every night. A more grown-up approach is thinking 鈥業 can鈥檛 do everything that everyone else can do鈥�.鈥�
Assassa聽believes skills sharing is key to the success of companies using tech. This collaborative approach shines through in Tisski鈥檚 company ethos, which is to be open and share聽skills with clients.
鈥淲e do a lot of partnering as well as working with customers and we are very interested in skills transfer,鈥� she said.
鈥淭he best way to do that is to be working alongside someone and showing them as you go. If you鈥檙e good at what you do you share your knowledge.鈥�
This leads to a more agile business approach which in turn gives better solutions, she says.
鈥淲hat we really want to do is go in, work alongside the team, bring up their skills, deliver something and then to be out the other side,鈥� she said.
鈥淲e鈥檙e helping develop their system 鈥� not necessarily the code but organisations change all the time and you need to be able to take systems with you.
鈥淵ou need to be agile and flexible and if you鈥檝e got to invite an outside supplier in to do that it takes something away.鈥�
Empowering her customers is a big driver for Assassa, an ex-market trader who has been building tech companies since the 90s.
鈥淚 find it heart-breaking when I see headlines about big ERP (Enterprise Resource Planning software)聽rollouts that cost millions and then grind to a halt and cripple organisations,鈥� she said.
鈥淭ech used properly and provided by good providers is a fantastic, positive experience, but if you don鈥檛 take everyone with you and it鈥檚 done to you rather than with you it鈥檚 never going to be the success it should be.鈥�
Her achievements have seen Assassa win several awards, the most recent being GoDo Entrepreneur of the Year at 2017鈥檚 NatWest Great British Entrepreneur Awards.