Restaurant app CAKE has cooked up a partnership with award-winning chef Tom Aikens as it seeks to improve the dining experience for customers.
CAKE can be used to book tables, split bills and pay digitally while earning back credit.
Customers can also leave reviews while in the restaurant, so that feedback is readily available for the staff in real-time on their CAKE dashboard.
Now Tom鈥檚 Kitchen, which has five sites across London, has joined forces with the app.
鈥淚t鈥檚 becoming increasingly apparent that people are leading busy lifestyles with little time left for leisure,鈥� said Aikens.
鈥淎t some of our sites, in particular Canary Wharf, weekday lunches for our corporate guests need to be speedy 鈥� and CAKE helps us to speed up the process even further.
鈥淥nline review sites are always productive 鈥� however sometimes it鈥檚 too late to rectify an issue that could have been sorted on the spot.鈥�
CAKE claims to bring the data-driven, targeted marketing model that drives eCommerce businesses to the physical world of hospitality.鈥淥verall [the set-up on CAKE] was simple. It鈥檚 great to take our brand more digital,鈥� added Aikens.
鈥淲e have just launched a new website where we have taken a more modern approach and I think CAKE helps us to boost this.鈥�
CAKE also helps people find suitable places to eat.Tom鈥檚 Kitchen鈥檚 London restaurants are located in Chelsea, Canary Wharf, St Katharine Docks and Somerset House, along with a bar and deli at HMS Belfast.
A Birmingham restaurant was opened on December 30 while there is also an international flagship in Istanbul.