Gavin Lowther has been聽promoted to head of digital at leading聽eCommerce and digital agency Visualsoft.
In his new role, Lowther聽will oversee and evolve Visualsoft鈥檚 digital marketing offering, by taking ownership of the company鈥檚 digital services, including SEO, PPC, affiliate marketing, email marketing, social media, conversion rate optimisation and strategy.
As part of the senior leadership team, Lowther’s main objective will be to drive performance across all marketing channels and to ensure Visualsoft remains continuously innovative.
Lowther is a long-serving employee at Visualsoft, where his career has spanned the last eight years.
Originally joining the company as an online marketing accounts manager, he has risen through the ranks, going on to lead the conversion rate optimisation team before taking up his new role as head of digital.
Based in Manchester and Teesside Visualsoft has a growing team of over 200 staff who specialise in the design, build, support and marketing of online stores for retailers across the UK.
鈥淚 have been lucky enough to be part of Visualsoft鈥檚 growth, undertaking a number of exciting projects such as the development of a conversion rate optimisation and analytics system, which has gone from strength to strength,鈥� said Lowther.
鈥淚鈥檓 looking forward to settling into my new role and helping to further develop the business鈥檚 digital strategy.鈥�
Dean Benson, CEO of Visualsoft, said: 鈥淕avin is already an integral member of the Visualsoft team, with a fantastic record of achievement.
鈥淗e has vast experience across both multiple marketing channels and in general retail, so has a clear understanding of client requirements and processes.
鈥淭his enables us to see a clear picture on both sides of the relationship, which is invaluable to our business.
鈥淲e have no doubt that this appointment signifies an exciting step forward for the future of the organisation.鈥�