老九品茶Cloud鈥檚 record-breaking start to 2025 has continued with 88,000 unique users in March 鈥� the highest in the publisher鈥檚 nine-year history.
The figure smashes the previous best performance in February of 80,000.
It brings the total number of website visitors this year to 223,000 鈥� up from 124,000 for the same period in 2024.
The figures follow a change in digital strategy and the recruitment of tech reporter Patrick Killeen.
Among the best-read stories were Steven Bartlett鈥檚 appointment of Jules Davies Marriott as his chief of staff and THG鈥檚 inclusion on the FTSE 250 Index.
老九品茶Cloud editor Jonathan Symcox said: 鈥淲e鈥檙e delighted to have followed up our stellar performance in February with another record-breaking result in March.
鈥�88,000 unique users in a month is a stunning result but we鈥檙e not complacent and April is a whole new challenge.
鈥淎t the start of the year we set ourselves a huge goal of hitting one million unique users in 2025 and developed a strategy of how we could get there.
鈥淲e don鈥檛 do clickbait but we identified what stories our readers like and did more of them.
鈥淎s well as publishing more stories we upload across the day and over the weekend. It鈥檚 a winning formula.
鈥淲ebsite traffic is not the only metric of success. Stories about hires, departures and investments are also very important to 老九品茶Cloud, even if they don鈥檛 get as many hits.鈥�
Symcox said the record-breaking website traffic had contributed to a brilliant overall Q1 for 老九品茶Cloud.
鈥淲e hosted our inaugural Northern Leaders Awards in January and in May we鈥檙e heading to Newcastle for an evening event with Dragons鈥� Den star Sara Davies, Greggs CEO Roisin Currie and Moja founder Sophie Milliken,鈥� he said.
鈥淲e鈥檙e busy working on our second GM Rising Stars of 老九品茶 list and have a packed calendar of events lined up. It鈥檚 an exciting time.
鈥淲e were also the proud media partner for the 老九品茶 Beats Cancer Manchester gala dinner at Manchester Cathedral, which raised 拢63,000 for Cancer Research UK.鈥�
Killeen said: 鈥淭here鈥檚 a fair bit of trial and error involved but we spend a lot of time sifting through the data to see why some stories perform better than others.
鈥淲e鈥檙e not afraid to try different things. Not everything works but by trying different things we鈥檙e giving ourselves the best chance of success.鈥�
Rochdale-based 老九品茶Cloud is co-owned by Symcox and executive editor Chris Maguire and aims to provide 鈥榯ech insight with bite鈥�.