Finance giant Deloitte has announced the聽acquisition of proposition design consultancy Market Gravity as it bids to boost its creative services.
Founded in 2009 and headquartered in London, the firm helps world-leading brands across multiple sectors including financial services, retail, energy, telecoms and聽automotive to create and launch innovative products and services.
A rapidly growing team based in聽the UK, New York, and Toronto combines consultants, designers, marketers, insight specialists and entrepreneurs will become part of Deloitte鈥檚 consulting business.
Its two founding partners, Gideon Hyde, and Peter Sayburn, will also become partners and continue to lead the team operating under the Market Gravity brand.
Rich Hurley, technology consulting partner at Deloitte, said: 鈥淗aving already collaborated on a number of projects in the past, Deloitte and Market Gravity have a proven ability to work together.
鈥淭he team at Market Gravity have a unique combination of insight, commercial and design skills that give clients confidence to take a big idea and launch it to market 鈥� much quicker than previously possible.
鈥淭heir entrepreneurial spirit is evident in all their work, and something we know that all our clients will love.鈥�
Market Gravity鈥檚 innovation and customer-led design skills, combined with Deloitte鈥檚 capacity for large scale digital transformation, will enable clients to reinvent their businesses for the future.
Peter Sayburn, chief executive officer and founding partner at Market Gravity, added: 鈥淲e are really excited to be joining forces with Deloitte. Excited about the growth opportunities it brings us as a business and the opportunities this creates for our clients around the world.
鈥淯ltimately we鈥檙e extending our leadership in delivering big company innovation. Market Gravity鈥檚 impact, and the impact on our clients and their customers, will be bigger than ever before.鈥�
Richard Houston, UK and North West European managing partner for consulting at Deloitte, said: 鈥淭oday鈥檚 acquisition is an exciting announcement for the continued growth of Deloitte鈥檚 consulting business.
鈥淭he Market Gravity team will help boost our creative consulting services and position us as a true market leader in helping clients create and launch innovative products and services.
鈥淚n an age of rapid technological change and disruption, together we can help clients innovate and succeed in the digital era.鈥�
On 31 May 2017, Deloitte LLP acquired all of the shares of Market Gravity Limited and its subsidiaries, namely Market Gravity Proposition Design Canada Limited, Market Gravity PTE Ltd and Market Gravity Hong Kong Limited.